Goodbye readers!
This will be already my last blogpost. In this blogpost I
will give an overview of my 6 different visits and its different usages of
social media. Furthermore, I will give an conclusion with an eye on the
objectives that I have stated beforehand.
I have visited the Martinitoren, het Noorderplantsoen, de
Prinsentuin, Hotel Prinsenhof, Stadspark Camping and Groninger Museum. I
enjoyed looking to all these tourist attractions from a different angle than I
normally would do. Each attractions used social media in different ways and I
will discuss this shortly in the following section.
The first objective was to find out if social media is an effective
tool to attract consumers. I would say that it’s definitely effective, evidence
is given by Groninger Museum and research has multiple times revealed that
interaction between suppliers and consumers enhances the touristic experience
for consumers and therefore sales for suppliers. However, still not all the
tourist attraction optimally use social media to attract consumers such as the
Martinitoren.
The second objective was to investigate whether the usage of
consumers impacts the popularity of tourist attractions. This is of course hard
to say, however Hotel Prinsenhof, de Prinsentuin, Groninger Museum all had a
lot of positive reactions and feedback on the internet and this will definitely
have influence on tourists.
Finally, the last objective was to find out whether the tourist
attractions put somehow attention on their social media. This was not as
evident as I expected. Groninger Museum had big posters, het Noorderplantsoen
some signs and de Prinsenhof had an recognition sign of a good quality hotel.
So how would I define the link between tourism and social
media in Groningen? In Groningen there is definitely interaction between
consumers and suppliers via social media. However, this could be expanded very
much, by more interaction which will increase the utility of consumers. So I
hope that in Groningen social media will be seen as an effective tool to
interact with consumers and will be playing a bigger role in the future.
I hope you enjoyed reading my blog, I hoped you enjoyed
seeing my personal photos, in any case: I enjoyed writing this blog!
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