maandag 21 december 2015

Hotel Prinsenhof, is it worth its money?

Hello readers,

Today I’m going to elaborate on my visit to the hotel Prinsenhof.
I’ve not been inside Hotel Prinsenhof, but I was able to look from the outside. Hotel Prinsenhof is a quite expensive hotel which is near to the Martinitower and of course lies within the Prinsentuin.


When considering the Prinsenhof, I was very interested in the consumer side, because with hotels and other accommodations it’s common to give feedback on your stay. This can be done for example at www.booking.com. The relevance of online reviews on the online sales performance of hotels is investigated by some researchers. 1 Specifically, they developed a model investigating the impact of three variables describing user-generated content (UGC) namely the number of online reviews, their mean value and their variance on the online sales performance of the hotels. The model also considers the online sales’ impact of other variables such as hotel star rating and prices and size of the hotel city. Results reveal that travellers’ reviews have a significant impact on online sales, with a 10% increase in traveller review ratings enhancing online bookings by more than five percent.
This is a very interesting outcome and I’ve searched for hotel Prinsenhof on booking.com. Hotel Prinsenhof is rated with a 9.4, which is very high and has 799 assessments which is fairly high. The assessments are in general very positive so I would conclude that this can only benefit Hotel Prinsenhof.

My visit to hotel Prinsenhof was not very special, I could not find a lot of things that were related to social media. However, I found this little tile with QL Hotels which refers that this hotel belongs to one of the 120 quality hotels in the Netherlands.


In conclusion I can say that hotel Prinsenhof has a good position on booking.com which can help them to attract more consumers. However, they don’t refer to their website which links to the social media they manage. So, consumers that are just walking by are not specifically referred to visit their website including social media.

See you later,

Melisse

This was one of the most luxurious hotels I have been in China, it was in Chengdu and we were eating for the first time with sticks. 


Reference:
1.       Ye, Q., Law, R., Gu, B., & Chen, W. (2011). The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings. Elsevier, 27(2), 634-639.


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